C2MTL - Les affaires interactive cover print
Digital - Print - Virtual Conferences
Digital - Print - Virtual Conferences
A how-to guide on being creative in business, from how to make sure that you’re in the right state of mind to how you work with a team and how you go about selling your creative idea in a pitch.
Agency: Sidlee Montreal
" For its May creativity issue, Montreal’s weekly business newspaper Les Affaires gave the editorial reigns to agency Sid Lee with the ask that it reinvent its front page to give it creative utility.
The Transcontinental Media-owned newspaper’s new cover is a fold-out, and on the inside of the page the layout is designed in the form of a calendar, much like what a business person’s agenda looks like.
On the inside double page, a QR code was placed. When scanned at the adviced schedule, the reader is taken to a microsite featuring aggregated news on all that has to do with creativity in business (videos and articles). Each schedule, a new lesson of creativity is given. "
Agency: Sidlee Montreal
